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Rolex Articles

Buying Guide Rolex Men's Datejust

Buying Guide Rolex Men's Datejust
Kseniya Burns

Rolex Datejust was initially released in 1945 and was the first luxury Swiss watch to feature a date complication. Today, Datejust is one of the top selling Rolex watches in the world and is highly thought after by both watch collectors and the fashion industry.

Rolex LA

Rolex LA
Kseniya Burns

Los Angeles is a city of celebrities and the birth place of modern day cinema. Rolex has been the watch of choice for celebrities everywhere since its debut on the silver screen in the 1970’s. Rolex appeared on the wrist of Sean Connery in the infamous 007 movie franchise. Since then movie starts, socialites, political figures, and elite athletes chose Rolex as their watch of choice not only because for its looks but also for the craftsmanship and durability.

Oyster Perpetual Datejust

Oyster Perpetual Datejust
Kseniya Burns

Rolex Oyster Perpetual Datejust was the first wristwatch to feature a chronometer movement and an automatic calendar in the aperture. Released in 1945, Datejust reference 1600 are among some of the most revered and thought after Rolex timepieces that were associated with some of the most iconic moments in our history.

Rolex King Midas

Rolex King Midas
Kseniya Burns

The 1960's were the years of revolution and exuberance not only from the stand point of world history but also in watch making. In 1964 Rolex released a watch made of 100% 18 karat white or yellow gold, sapphire crystal, and a double deployment bracelet. The watch was named King Midas Rolex after an ancient Greek king who had a mystic touch that could turn anything into solid gold. At that time, Rolex King Midas was the heaviest, golden watch money could buy.

Rolex Reference Number Guide

Rolex Reference Number Guide
Kseniya Burns

Some collectors prefer to acquire their watches as pre-owned pieces from retailers as well as auction houses. As the counterfeiters continue to fill the market with faux Rolex watches, the question of authenticity weighs heavily on the minds of many collectors. Some of the reproductions are so good that only a professional watchmaker can distinguish between an authentic piece and a forgery.

Buying Guide Rolex Ladies Datejust

Buying Guide Rolex Ladies Datejust
Kseniya Burns

Released in 1945, Rolex Oyster Perpetual Datejust was the first wristwatch to feature a chronometer movement and an automatic calendar. Datejust watches are among some of the most valued and highly collectable watches that Rolex has ever made. The design of both men’s and ladies’ watches remained the same until 2005 when Rolex made a series of improvements to the watch. Although these improvements were not well received by the Datejust enthusiast, eventually the new version of the watch gained as much popularity as the previous iteration.

Rolex Bracelets Guide

Rolex Bracelets Guide
Kseniya Burns

A luxury watch deserves a luxury bracelet. Rolex bracelets are known for comfort, durability, and exquisite styles designed to suit any taste. A Rolex bracelet serves as an extension of the watch and usually transitions seamlessly from the case to the clasp. Of course, there is a large variety of bracelet options available with various finishes, gems, and metal alloys.

Rolex Red Submariner 1680

Rolex Red Submariner 1680
Kseniya Burns

There are a few highly collectable vintage Rolex models. Among them is Rolex Submariner 1680, the Single-Red Submariner. This Rolex Oyster Perpetual Submariner was one of the first Submariner watches to incorporate a date function. The coveted "red" Submariner was produced from 1967 to 1976 at which point the color of the word "Submariner" on the watch dial was changed from red to white.

Rolex Playbook

Rolex Playbook
Kseniya Burns

Rolex spirit is heavily expressed through their involvement in the public sector. Rolex is a company that recognizes and celebrates innovative thinking, excellence, and achievement through a multitude of humanitarian programs that are designed to advance the work of individuals whose ideas share the core values of the Rolex brand.

Rolex Miami

Rolex Miami
Kseniya Burns

Miami is a popular destination where beautiful people come to play and relax. You’d be hard pressed to find another place that combines passion for life with the passion for extravagant luxury better than Miami anywhere in the world. This coastal city has emerged as a world class cultural hub bringing. Thriving visual and performing arts culture and vibrant nightlife make Miami and irresistible destination.

Oyster Perpetual Submariner

Oyster Perpetual Submariner
Kseniya Burns

If the Rolex Datejust is one of the most popular and highly collectable watches that withstood the test of time, than Rolex Submariner has to be one of the most iconic models that Rolex has produced. There is an old saying: "Imitation is the most sincere form of flattery".

Rolex Buying Guide

Rolex Buying Guide
Kseniya Burns

Depending on where you are in your life and in your career the style of Rolex you choose will vary, which is why in order to make a smart investment it is a good idea to define exactly what you want and the reasons why you want it.

Taking Care Of Your Rolex

Taking Care Of Your Rolex
Kseniya Burns

An expertly crafted, luxury watch requires proper care and regular service in order to perform to its best ability. Although Rolex watches are extremely precise and reliable, taking care of your timepieces is just as important as taking care of your luxury car, yet it is something that most owners overlook. There are a few things that a Rolex owner can do in order to keep the watch looking and running like new between service times.

Rolex San Francisco

Rolex San Francisco
Kseniya Burns

San Francisco, the beautiful city by the bay, the birth place of counterculture, and the heart of many amazing events. A city full of wonder, often covered with a thick blanket of fog, visitors never know what mysteries await them just around the corner.

Oyster Perpetual Day-Date

Oyster Perpetual Day-Date
Kseniya Burns

Over the course of Rolex history, the company gave multiple commemorative release watches to deserving historical figures. Call it what you will, but Rolex marketing knew that the best way to bring attention to the brand was to strategically place their product on the wrists of heroes.

Buying Guide Rolex Men's President

Buying Guide Rolex Men's President
Kseniya Burns

Rolex Day-Date or Rolex President is an extremely popular, luxury Swiss watch that is based on the Rolex Datejust model. This Rolex model is usually more expansive than a Datejust because it is only available in white, yellow, or rose gold. Usually Rolex Date-Date comes with the Presidential bracelet (the reason why this watch is sometimes known as the Rolex President). In addition to the date window, this Rolex has a day of the week complication. An additional window is located at 12 o’clock that displays the day of the week in a choice of 26 different languages.

Tudor Prince

Tudor Prince
Kseniya Burns

Rolex Tudor Prince is a rare vintage Tudor model watch which has a Rolex crown logo at 12 o’clock. The classic fluted bezel, date, and dial are all reminiscent of a vintage Rolex Datejust. Although this watch is not outfitted with a Rolex movement, the ETA SA is an important part of the Rolex history. This movement is specifically designed for Rolex Tudor watches and is highly sought after by Rolex collectors and enthusiasts.

Oyster Perpetual Gmt-Master

Oyster Perpetual Gmt-Master
Kseniya Burns

Rolex GMT is another watch with a rich aviation history. The abbreviation GMT stands for Greenwich Mean Time and is used by pilots and military to navigate across time zones. The GMT time standard was adopted when the flight distances increased and began to transcend continents. The concept of GMT, is based on solar time which is determined by observing the sun’s passage in the sky. There are two types of solar time: apparent solar time - or the time that is determined by the use of a sundial and mean solar time - which refers to the solar time shown by a mechanical device (a clock).

Buying Guide Rolex Ladies President

Buying Guide Rolex Ladies President
Kseniya Burns

Rolex DayJust is one of the most sophisticated and elegant ladies’ Rolex watches. Rolex DayJust or Rolex President as it is sometimes referred to, is a watch that is based on Rolex Datejust. This model features an additional day of the week complication that is located at 12 o’clock. The day of the week wheel is available in 26 different languages that the wearer can select at the time of purchase. This Rolex model is only available in white, yellow, or rose gold and features a number of dial colors and hour markers.

Rolex Submariner Military

Rolex Submariner Military
Kseniya Burns

In the early 1970’s Rolex created a special line of military watches for the British Army. Among these highly collectable and sought after timepieces were the special edition, all black, Rolex Submariner watches that were presented to the British Army Officers stationed in Africa.

Rolex San Diego

Rolex San Diego
Kseniya Burns

San Diego offers some of the best beaches in the country. Whether you are diving, sailing, or simply enjoying a fabulous San Diego night life, you should do it in style. Rolex, a luxury Swiss watch company, offers a variety of casual and professional watches that fit any occasion and atmosphere.

Rolex with Diamonds

Rolex with Diamonds
Kseniya Burns

There are hundreds of Rolex watches out there, but what if you want to stand out of the Rolex crowd? Anyone can have a Datejust or a Day-Date, a Daytona or a Submariner, but not everyone will be able to wear a Rolex Cosmograph Daytona 116598 RBOW, a rare double red Submariner, a Rolex Datejust II 116334, a diamond set Rolex GMT-Master II 116769TBR just to name a few.

Men's Guide to Rolex

Men's Guide to Rolex
Kseniya Burns

There are plenty of luxury and tool watch brands on the market today, however, none of them come close to the precision and expert craftsmanship of a Rolex watch. From the early beginning Rolex watchmakers pushed the boundaries of horology to create incredible timepieces that would eventually earn the company the nickname of the "King" of watches.

Rolex Seattle

Rolex Seattle
Kseniya Burns

Although it may not always be sunny in Seattle, you won’t miss the sun with the hip nightlife and extraordinary cultural scene. Bring a touch of sunshine into your Seattle adventure with a yellow or rose gold Rolex Day-Date. This extraordinary watch will let you keep track of time and day in style and with extreme accuracy. Rolex Day-Date can be individualized to fit your unique personality. With an ample choice of dials, markers, and finishes, this Rolex is built to please.

Buying Guide Rolex Men's Yacht-Master

Buying Guide Rolex Men's Yacht-Master
Kseniya Burns

Rolex Yacht-Master is one of the rare Rolex models that took decades to develop. The concept of a Yacht-Master watch was born in the mid 1960’s, but it wasn’t up until the 1990’s that the model was officially released.

Oyster Perpetual Yacht-Master

Oyster Perpetual Yacht-Master
Kseniya Burns

In the early 1990's Rolex introduced a completely new watch to its collection -- Rolex Yacht-Master. The Yacht-Master was based largely on the Submariner design and used a Submariner movement but was not meant as a diving watch. Yacht-Master was intended to be on the luxury end of the tool watch scale where the Submariner is the epitome of the tool watch world. Rolex conceptualized the Yacht- Master in the mid 1960's and produced two known prototypes that were reminiscent of the Rolex Daytona. The two prototypes are considered priceless and according to some sources, one belong to Eric Clapton and another belongs to an Italian Rolex collector.

Rolex Austin

Rolex Austin
Kseniya Burns

Austin is truly a gem of American southwest. Rapidly growing and expanding, this city has one of the largest most vocal subcultures that operate under the slogan “Keep Austin Wired”. The slogan was created to protest the cities rapid descent into commercialization. Although it may sound strange to talk about Rolex in connection to this notion of anti-commercialization, but it oddly works.

Oyster Perpetual Air King

Oyster Perpetual Air King
Kseniya Burns

Not too long ago we use to romanticize the idea of a pilot. Boys use to dream of being just like those strong, tall , perfectly manicured Pan Am gentlemen, walking tall to the gates of various airports. Those men who wore a crisp white shirt, tailored, perfectly pressed pilot uniform, gold bars on the shoulders, surrounded by stunning women as their crew, that was the image that we grew up with. The image of a Pan Am pilot ready to fly the world and do it with exceptional style. And although Rolex Air King is currently one of the favorite watches among the commercial airline pilots, it had a very different beginning.

Buying Guide Rolex Ladies Yacht-Master

Buying Guide Rolex Ladies Yacht-Master
Kseniya Burns

Ladies Rolex Yacht-Master was first released in the mid-90’s. Until then, the Yacht-Master was only available in 40mm case size and in a choice of yellow or white gold. Rolex Yacht-Master took decades to develop. The concept of a Yacht-Master watch was born in the mid 1960’s, but it wasn’t up until the 1990’s that the model was officially released.

Ladies Guide to Rolex

Ladies Guide to Rolex
Kseniya Burns

Rolex is a brand that is synonymous with timeless beauty and grace. In recent years, more and more women choose Rolex over any other brand due to its versatility, striking design, captivating brilliance, and reliability. A Rolex watch had graced the wrist of many influential women.

Cellini Collection

Cellini Collection
Kseniya Burns

Swiss watchmaking tradition originated in the days of Calvinist reformation that spread through northern Europe like wind fire. Simply put, Calvinism derived from the Lutheran Church yet was opposed by them. The religious beliefs of both movements were incredibly similar and yet differed on a few points causing tension between the two factions. The leader of Calvinist reformation, John Calvin, was asked to aid in the Church of Geneva reformation at which point a push to a more strict, "no excess" movement began. As part of the church reformation process in Geneva a ban was placed on wearing jewelry and luxurious attire effectively putting out every jeweler and goldsmith out of work and creating a demand for other, more functional , church approved accessories.

Rolex Military Trench

Rolex Military Trench
Kseniya Burns

Rolex Military watches are a rare and stunning find. Created at the beginning of World War I, these timepieces were given out to the high ranking British military officers. Rolex designed these watches with durability and longevity in mind. Over the course of the war, not many of these watches survived and even less are in excellent condition.

Rolex Dallas

Rolex Dallas
Kseniya Burns

Everything is bigger in Texas so it stands to reason that you should have the best watch you can possibly get for the money! Rolex has been the leader in Swiss luxury watches for over two centuries. From casual to dressy and professional, Rolex has something for everyone.

Rolex Authentication

Rolex Authentication
Kseniya Burns

Counterfeiting is an ancient practice that has existed for as long as the demand for luxury needed to be met. Anything that can be desirable and in high demand, can be counterfeit to meet the needs of those who otherwise would not have the opportunity to have a similar looking possession. Counterfeiting doesn't just devalue the brand that is being forged, it also hurts the consumer.

Oyster Perpetual Milgauss

Oyster Perpetual Milgauss
Kseniya Burns

Rolex has a watch for every occasion, every profession, and for every environment. Just like there are specific dress, casual, diving, and navigation models, there is a model that is specifically designed for those who spend their time in a highly magnetic environment such as a power plant, a research lab, or a hospital. Everyone who ever wore an analogue watch knows the kind of havoc that magnetic interference can wreak on your timepiece. In the mid 1950's Rolex saw a real need to produce a watch capable of withstanding magnetic fluctuations, thus Rolex Millgauss was born.

Rolex Philadelphia

Rolex Philadelphia
Kseniya Burns

Philadelphia offers a number of national historical sites such as Independence Hall, the Liberty Bell, and Franklin Institute just to name a few. Philadelphia Museum of Art is the largest art museum in the United States with the largest collection of works by Auguste Rodin outside of Europe.

Tudor by Rolex

Tudor by Rolex
Kseniya Burns

Much like Rolex, Tudor was founded in 1946 by Hans Wilsdorf. Although Rolex watches were in high demand, many couldn’t afford them. Tudor was created to bridge the gap by offering dependability, craftsmanship, and reliability of a Rolex watch under a different name and at a significantly lower price.

Rolex Chicago

Rolex Chicago
Kseniya Burns

As a company, Rolex serves as a sponsor / benefactor of many cultural and sporting events in the cities worldwide. One of the cities that benefits from Rolex’s dedication to philanthropy is Chicago. Rolex a sponsor for Chicago Yacht Club and a supporter of the Chicago visual and performing arts.

Rolex New York

Rolex New York
Kseniya Burns

You can easily fall in love with a city, but no love affair will compare to the one that you will have with New York City. From bright city lights and busy streets to breathtaking views and mesmerizing events, New York City will sweep you off your feet and hold your heart tight in its grasp.

Rolex Columbus

Rolex Columbus
Kseniya Burns

If you live or travel to Columbus often than you know that Columbus is a diverse economic center and a home of some of the most prominent, Fortune 500 companies in the United States. Industries such Battelle Memorial Institute, Chemical Abstracts Service, and NetJets are all located in Columbus.

Rolex Indianapolis

Rolex Indianapolis
Kseniya Burns

If you are into motorsports you are likely aware of the infamous Indianapolis 500 race. This infamous race is a top level of American Championship Car racing lovingly known as the “Indy Car Racing”. For decades Rolex has been affiliated with a number of car racing events and serves as a sponsor to many race teams. In fact, Rolex even designed a watch with a race car driver in mind.

Rolex Washington DC

Rolex Washington DC
Kseniya Burns

Throughout history Rolex graced the wrists of many prominent political figures, public speakers, and other influential public figures. It is no surprise that you will spot more than one Rolex at any Washington D.C. based event.

Rolex Nashville

Rolex Nashville
Kseniya Burns

From music and food to Fortune 500 companies such as Dell, Dollar General, and HCA, Nashville has it all. The “Music City”, as it is lovingly nicknamed, is also known for some of the most famous southern confections such as Moonpies and Goo Goo Clusters. Whether you are in Nashville to work or to play, one thing is certain, wearing a Rolex will set you apart from the rest.

Rolex Boston

Rolex Boston
Kseniya Burns

Boston is one of those special cities that has stolen the hearts of many. Incredible night life, some of the best cuisine in the country, stunning views, amazing architecture, and some of the top rated universities are all located in one convenient area – Boston. Whether you live in Boston or just coming for a visit, do it in style with our wonderful selection of Rolex watches.

Rolex Memphis

Rolex Memphis
Kseniya Burns

Memphis Tennessee, a city that is known for music, food, and extraordinary nightlife. From the beginning of May to the end of summer, Memphis holds a number of festivals and cultural events celebrating the cities rich history.

Rolex Charlotte

Rolex Charlotte
Kseniya Burns

Charlotte North Carolina is the financial gem of the East coast. Bank of America and Wells Fargo are both headquartered in Charlotte. The city is also home of the NFL, NBA, and NASCAR Hall of Fame. Charlotte has a pretty exuberant nightlife and amazing historical locations.

Rolex Denver

Rolex Denver
Kseniya Burns

Denver Colorado offers great slopes, picturesque views, vibrant nightlife, and an amazing arts community. Whether you are skiing, working, or enjoying other activities that Colorado has to offer, do it in style!

Rolex Jacksonville

Rolex Jacksonville
Kseniya Burns

Jacksonville is the 12th most populous city in the nation and the most populated city in Florida. Located on the Atlantic Ocean side of Florida, Jacksonville has a lively nightlife, great restaurant scene, and an impressive maritime community.

Rolex Las Vegas

Rolex Las Vegas
Kseniya Burns

Thousands of people end up in Las Vegas to party, eat, gamble, and enjoy a stunning nightlife. But a trip to the city that truly never sleeps wouldn’t be the same without the most thought after accessory – a Rolex watch.