Rolex Day-Date or Rolex President is an extremely popular, luxury Swiss watch that is based on the Rolex Datejust model. This Rolex model is usually more expansive than a Datejust because it is only available in white, yellow, or rose gold. Usually Rolex Date-Date comes with the Presidential bracelet (the reason why this watch is sometimes known as the Rolex President).

In addition to the date window, this Rolex has a day of the week complication. An additional window is located at 12 o’clock that displays the day of the week in a choice of 26 different languages.

Here are some things to consider before investing in a Day-Date:

  • Find a reputable retailer.
  • Make sure that the watch is authentic.
  • Establish the value of the watch.

Finding a Reputable Retailer:

Buying your Rolex from a reputable retailer will save you time and money. A reputable retailer will not rush you into a purchase, will not apply any unnecessary pressure and will always be able to answer all of your questions. If you don’t feel comfortable with the retailer – walk away. Often times your first instinct is going to be correct and you will end up avoiding more trouble than the watch is worth.

If you are buying your watch from a private party, make sure that you get all as much information as possible about the watch. The information should include: reference numbers, repair and maintenance history, detailed photographs (if you can’t inspect the watch in person), and an appraisal.

If the private party is having a hard time providing any of that information, the watch is probably not worth your money.

Making sure that the Watch is Authentic:

For a more detailed Rolex Authentication guide click here. Below are some of the basic guidelines that you should pay attention to when purchasing a Rolex.

  • A genuine Rolex will be heavy.
  • The seconds hand should have smooth movement.
  • The date window should be centered over a Cyclops-eye lens and magnified x2.5.
  • The markers and the logo should be flawless.
  • A genuine Rolex winding crown should be smooth to operate and have an engraved logo.
  • The watch should have proper reference numbers.

Establish the Value of the Watch:

Remember, if the deal is too good to be true, it probably is. Make sure that you get an independent appraisal before purchasing a Rolex Day-Date. It is especially important if you are buying a watch from a private party. Watches that are priced too low can either be fake or have something wrong with them that is not apparent at first glance. Watches that are priced too high are just simply not a good investment. Ideally you are looking for a watch that is priced on a low end of reasonable for a watch in an excellent condition. That being said, watches like that are hard to find. Always have a professional look at a watch first before you commit to purchasing it.

Why Choose Ermitage Jewelers:

Ermitage Jewelers is a reputable, Atlanta area pre-owned Rolex retailer. We offer competitive prices on all of our Rolex watches. We offer a 10 day money back guarantee and a limited one year warranty with all of our Rolex watches so you can be sure that you are buying the very best.

All of the timepieces that we sell have been tested, cleaned, and restored (if needed) with authentic Rolex parts only. We don’t sell replica watches, so you can rest assured that you are getting the very best.

If you can’t find a watch that you are looking for in our collection, chances are we will be able to find one for you. We purchase hundreds of watches every months so our inventory is constantly updating. Regardless of how rare the watch is, there is a chance that we will eventually find what you need. Vintage or modern, Ermitage Jewelers has it all!

Browse our collection or stop by our Atlanta location. Our friendly staff will be glad to help you fall in love with your very own Rolex Day-Date.

Available models:
1803, 18038, 18078, 18238, 118238