1442 Dresden Drive, NE, Suite 255, Atlanta, GA. 30319

+1 404-812-3435

Oyster Perpetual Day-Date

Oyster Perpetual Day-Date
Kseniya Burns

Over the course of Rolex history, the company gave multiple commemorative release watches to deserving historical figures. Call it what you will, but Rolex marketing knew that the best way to bring attention to the brand was to strategically place their product on the wrists of heroes.  

A ROLEX IS AN ACHIEVEMENT, NOT A STATUS SYMBOL

Right after the end of World War II, Rolex presented a commemorative Rolex Datejust to General Guisan, a Swiss hero and one of only four Swiss generals (Sweden appoints generals only in time of conflict and only from the ranks of the most deserving and highly regarded military officials).  When Rolex produced their 100,000th Rose Gold Rolex Datejust watch, they presented it to Winston Churchhill. 150,000th Rolex Datejust was presented to another World War II hero, President Eisenhower. It is through this great tradition of presenting watches as a token of appreciation to great leaders for their service Rolex intended to have their watches be associated with great accomplishment, not a status symbol.

HOW THE “PRESIDENT” RECEIVED ITS NICKNAME

Rolex Day-Date, nicknamed the "President" received its name after Rolex presented President Eisenhower with a commemorative 150 000th Rolex. As mentioned earlier, Eisenhower was presented a Datejust with a presidential bracelet, but the name stuck to Rolex Day-Date.  However,  presidents like J.F.K., Johnson, Nixon, and Ford wore a Rolex Day-Date throughout their time in office.

WHAT MAKES ROLEX DAY-DATE SPECIAL

Rolex Day-Date was first released in 1955 and featured a window indicating which day of the week it was at 12 o'clock and a date window at  3 o'clock. Because of the additional mechanism required to display the day of the week, the watch was fairly large and bulky. In the years to follow, the watch went through multiple redesigns yet it kept its classic look and incredible accuracy.

Ermitage Jewelers has a variety of Rolex Day-Date models available. If you are looking for a vintage watch, you won't find a better price anywhere else. All of our watches are 100% authentic, Rolex watches that were carefully inspected by our master watchmaker to guarantee accuracy and authenticity. We encourage you to stop by our store in Brookheaven Village and pick out your very own Rolex Day-Date that you will enjoy for years to come.

Sell My Watch

Shop Mens Rolex

Shop Ladies Rolex

Rolex Anatomy

Rolex Models

Rolex Buying Guide

Rolex fever by City

Vintage

Jewelry