1442 Dresden Drive, NE, Suite 255, Atlanta, GA. 30319

+1 404-812-3435


Kseniya Burns


Platinum is hypoallergenic, durable, corrosion resistant, and extremely rare. It weighs less than gold and can usually be found in high end, anniversary edition and other limited and collector edition watches.


Purity of gold is measured in karats. 18kt gold consists of 75% gold and 25 % other metal alloys. 18 kt white, yellow, or rose gold is the standard purity measure used in watchmaking and most high quality jewelry.

Yellow Gold

Yellow gold is the most common gold to be used. This type of gold is considered “pure” gold.

White Gold

White Gold is created when gold is alloyed with silver, rhodium, or palladium.

Rose Gold

Rose Gold is created when pure gold is alloyed with copper. The higher the percentage of copper, the richer the rose hue.

Diamond-like carbon (DLC)

DLC is an extremely hard coating that goes over another metal. Although DLC is carbon, its structure is very similar to that of a diamond making it extremely durable and corrosion resistant,

Physical Vapor Deposition (PVD)

Physical Vapor Deposition or PVD is a version of chemically treated and reinforced steel.

Carbon Fiber

Thermally decomposed carbon fibers are braded and surrounded by the combination of polymer and other resins to form a lightweight, durable, contemporary style watches.


Titanium is a hypoallergenic metal that is lightweight, dent and corrosion resistant, and extremely durable. Titanium has the highest strength to weight ratio which makes it hard to alter.


Ceramic is an extremely durable, none metallic material that is created by the process of heating and cool of zirconium oxide. Caramic can be produced in a number of hues, scratch resistant, durable, lustrous, and smooth.

Stainless Steel

Stainless steel is one of the most popular and durable metals. Because of its lustrous quality, high corrosion resistance, and light weight it is one of the favorite materials in watch case and bracelet design.